GEO - Generative Engine Optimisation

Is AI recommending your competitor instead of you?

When a customer asks ChatGPT, Claude or Gemini for a business like yours, the answer usually names two or three companies. We find out whether you're one of them - and fix it if you're not.

Get your free AI Visibility Check
A phone showing an AI assistant recommending a local business
What's Changed

Search is becoming a conversation.

A lit path through a misty forest - being the business AI points customers to

People ask, they don't scroll

Instead of ten blue links, more customers now ask an AI assistant: "Who's a good plumber in Leeds?" or "Best physio near me for a running injury?"

AI names a shortlist

The answer usually names two or three businesses. There's no page two - if you're not on the shortlist, you don't exist for that question.

The shortlist is earned

AI assistants lean on what they can read and trust: clear information on your website, answers to real questions, and mentions on sites they rely on.

How It Works

Measure, fix, measure again.

1

Measure

We ask AI assistants the questions your customers ask - without naming you - and record who gets recommended, and why.

2

Fix

We close the gaps: llms.txt, structured data, robots.txt and sitemap settings, pages that answer the questions you're missing, and the directory listings AI trusts.

3

Re-measure

We run the same questions again so you can see what changed. AI answers vary, so the trend over time is what counts.

Free AI Visibility Check

Start by finding out where you stand.

  • Whether AI assistants like Claude recommend you when customers ask about what you do
  • Which competitors get named instead - and what they're doing that you're not
  • The signals on your website that AI can and can't read
  • The fixes that would make the biggest difference, in priority order

How to request it

Use the form below and include your business name, your website and the town or area you serve. You'll get your check by email within 3 working days. No call needed.

FAQ

GEO questions, answered

What's the difference between GEO and SEO?

SEO is about ranking in a list of search results. GEO is about being named in the answer an AI assistant gives. They share foundations - a fast, clear website and good content - but GEO puts more weight on structured data, direct answers to real questions, and being mentioned on sources AI trusts.

Is the AI Visibility Check really free?

Yes. It's how most businesses start working with us. There's no obligation and no call - you get the findings by email and decide what, if anything, you want to do next.

Which AI assistants do you check?

The check uses Claude with live web search, which reflects how AI assistants look up local businesses today. The fixes are the same signals ChatGPT, Gemini and Perplexity rely on, so improvements carry across.

Can you guarantee AI will recommend me?

No one honestly can - AI answers vary from one conversation to the next. What we can do is fix everything on your side, strengthen the signals AI relies on, and measure the trend over time so you can see whether it's working.

How long until I see results?

Technical fixes go live within days. AI assistants pick up changes over the following weeks to months as they re-read the web, which is why we re-measure rather than check once.

Do I need a new website?

Usually not. Most fixes work on your existing site. If your current site can't support them, the check will say so and explain why.

Ready to simplify your business?

Let's build a calmer, more efficient future together. Send us a message and we'll get right back to you.